Nadia Diaz Essays - Pierre Bourdieu, Capital, Anthropology

Nadia Diaz Professor Larson ENGL 100 6 Sept 2017 Summary of Cultural Capital In Tara J. Yo sso's article, "Whose Culture has Capital ? A Critical Race Theory Discussion of Community Cultural Wealth," she goes into depth about showing how ethnic minority groups have tons of different ways of staying strong and making it in the U.S. even though they may have barriers in their way. Pierre Bourdieu , a French sociologist; anthropologist; and philosopher, points out that if a child was not born into a family whose "knowledge is deemed valuable" already then, they would be able to access knowledge from a formal school setting. One of the main points in this article is racism. Over time racism has shaped the US social institutions since the twentieth century which makes it difficult for students who are a different ethnicity because there is an assumption that people of color "lack the social and cultural capital required for social mobility. In this article Yosso talks about the six-part Cultural Wealth Model that includes six different types of capital which are: Aspirational, familial, social, navigational, resistant, and linguistic. Out of the six capital I choose aspirational, familial, and social. Aspirational Capital is defined by Yosso as the "hopes and dreams" students have. Yosso explains that African American and Latina/o students and their families continue to have high educational aspirations despite persistent education inequities.

PBS -- Positive Behavior Support

PBS Positive Behavior Support PBS stands for Positive Behavior Support, which seeks to support and reinforce appropriate behavior in school and eliminate negative, problem behaviors. Focusing on reinforcing and teaching the behaviors that lead to learning and school success, PBS has proven to be significantly better than the old methods of punish and suspend. Using Positive Behavior Support There are a number of successful strategies for supporting positive behavior.  Among them are color behavior charts (as in the illustration,) color wheels, token economies and other means of reinforcing good behavior. Still, the other important components of a successful positive behavior plan include routines, rules, and clear expectations.  Those expectations should be posted in the halls, on classroom walls and all the places students will see them.   Positive Behavior Support can be class-wide or school-wide. Of course, teachers will write behavior plans in collaboration with behavior specialists or psychologists that will support individual students, called BIPs (Behavior Intervention Plans) but a class-wide system will put everyone in the class on the same path. Positive Behavior Support plans can be adapted to support students with disabilities.  By making modifications to the plans, and using the reinforcers designed for the whole school, or the strategy (color chart, etc.) to describe the behaviors and the consequences (i.e. Quiet hands when the clip goes to red.  No calling out when the clip goes to red, etc.)   Many schools have school-wide positive behavior support plans.  Usually, the school has a single set of cues and prompts for certain behaviors, clarity about school rules and the consequences, and means to win prizes or special privileges.  Often, the behavior support plan includes ways that students can win points or school bucks for positive behavior which they can use toward prizes donated by local businesses. Also Known As: Positive Behavior Plans Examples: Miss Johnson started a Positive Behavior Support plan for her classroom. Students receive raffle tickets when they are caught being good. Each Friday she pills a ticket from a box, and the student whose name is called gets to pick a prize from her treasure chest.

Definition and Examples of Linguistic Ecology

Definition and Examples of Linguistic Ecology Linguistic ecology is the study of languages in relation to one another and to various social factors. Also known as  language ecology or ecolinguistics. This branch of linguistics was pioneered by Professor Einar Haugen in his book The Ecology of Language (Stanford University Press, 1972). Haugen defined language ecology as the study of interactions between any given language and its environment. Examples and Observations The term language ecology, like language family, is a metaphor derived from the study of living beings. The view that one can study languages as one studies the interrelationship of organisms with and within their environments presupposes a number of subsidiary metaphors and assumptions, most notably that languages can be regarded as entities, that they can be located in time and space and that the ecology of languages is at least in part different from that of their speakers. . . .The ecological metaphor in my view is action oriented. It shifts the attention from linguists being players of academic language games to becoming shop stewards for linguistic diversity, and to addressing moral, economic and other non-linguistic issues.(Peter Mà ¼hlhusler, Linguistic Ecology: Language Change and Linguistic Imperialism in the Pacific Region. Routledge, 1996)Language is not an object that can be considered in isolation, and communication does not simply occur by means of sequences of sounds . . . . Language . . . is a social practice within social life, one practice among others, inseparable from its environment. . . .The basic idea is thus that the practices which constitute languages, on the one hand, and their environment, on the other, form an ecolinguistic system, in which languages multiply, interbreed, vary, influence each other mutually, compete or converge. This system is in interrelation with the environment. At every moment language is subject to external stimuli to which it adapts. Regulation, which I will define as the reaction to an external stimulus by an internal change which tends to neutralize its effects, is thus a response to the environment. This response is first and foremost the mere addition of individual responses- variants that, over time, lead to the selection of certain forms, certain characteristics. In other words, there is a selective action of the environment on the evolution of language . . ..(Louis Jean Calvet, Towards an Ecology of Wo rld Languages, translated by Andrew Brown. Polity Press, 2006) The biological analogy may be the most pertinent- linguistic ecology is now a recognized field of study, not just a figure of speech. What dialects are to languages, subspecies are to species. Chainsaws and invaders menace them indiscriminately. . . .What the survival of threatened languages means, perhaps, is the endurance of dozens, hundreds, thousands of subtly different notions of truth. With our astonishing powers of technology, its easy for us in the West to believe we have all the answers. Perhaps we doto the questions, we have asked. But what if some questions elude our capacity to ask? What if certain ideas cannot be fully articulated in our words? There are amazing things about Aboriginal languages, Michael Christie told me when I visited his office at Northern Territory University in Darwin. Their concepts of time and agency, for example. They go right against our ideology of linear time- past, present, and future. I reckon theyd completely revolutionize Western philosophy , if only we knew more about them.(Mark Abley, Spoken Here: Travels Among Threatened Languages. Houghton Mifflin, 2003) Also see: CodificationLanguage ChangeLanguage DeathLanguage PlanningLanguage StandardizationLinguistic AnthropologyLinguistic ImperialismLinguistic TypologySociolinguistics

Emphysema Research Paper Example | Topics and Well Written Essays - 1250 words

Emphysema - Research Paper Example Trapped pockets of the air block airways leading to a difficulty in breathing. Emphysema is similar to another condition called the chronic obstructive pulmonary disease (COPD) that leads to a reduced airflow into the lungs. COPD is characterized by running out of breath, chronic cough, phlegm, and reduced ability to exhale. Emphysema gets worse with time, with the alveoli becoming larger while decreasing in number (Turino, 2006). As a result, the air sacs are destroyed as they change in structure. The condition greatly reduces the amount of air absorbed by the blood in the lungs. The major predisposing factor to the state includes smoking especially from the age of 35 years, air pollution, and exposure to allergens, genetics and other respiratory diseases such as asthma among other suspected causes. The expiratory flow limitation is chronic and permanent. The limitation results from the airway inflammation and parenchymal cells damage. Progressive airways obstruction which leads to more breathing difficulties. The condition worsens with the inflammation of the airway characterized by the mucosal airway edema and mucous impaction. Emphysema results in the destruction of elastin impairing the ability of the lung to recoil after inhalation. As a result causing the lungs defective expiratory pressure. The airways become weak and narrow and thus there is an increased resistance to airflow. Expiratory flow limitation occurs when the expiratory airflow during spontaneous tidal breathing represents the maximum possible flow rate at operating lung volume. The expiratory flow rate does not rely on the muscle effort but on the ability of the lung to produce enough pressure for adequate exhalation during the recoil tide. In the case of expiratory flow limitation, the lung does not generate enough pressure for sufficient additional due to the reduced surface area and high volume of the alveoli, and the damaged elastin. The

Ion chromatography Essay Example | Topics and Well Written Essays - 1500 words

Ion chromatography - Essay Example After the discovery of X-rays and the establishment of association of absorption characteristics and atomic number of an element, X-rays have been widely used for analytical and diagnostic purposes. X-ray fluorescence spectrometry (XRF) developed in to two modes of analysis; wavelength dispersive spectrometry (WDXRF) or isolation of narrow wavelength bands by diffraction through a crystal and energy dispersive spectrometry (EDXRF) using proportional detectors for isolation of narrow bands (figure 1). XRF is widely used for quantitative analysis of almost all elements of periodic table with accuracies up to tenth of a percent and at concentrations as low as few ppms (Jenkins, 2000). Figure 1: Energy Dispersive & Wavelength Dispersive X-ray Fluorescent Spectroscopy PROPERTIES OF X-RAYS X-rays form a part of the electromagnetic spectrum between the wavelength ranges of 0.01-10nm. X-rays are produced when an accelerated electron collides with a target element thereby losing energy; the l ost energy forming the X-rays. Less than 1% of the lost energy is used for X-ray production, rest being lost as heat. Ek = eV = 1/2mv2 Where, Ek – kinetic energy, e – Charge of electron (1.6 ? 10-19 C), V – Applied voltage, m – Mass of electron (9.11 ? 10-31 kg), v – Velocity of electron (m/s) Figure 2: X-ray spectrum of Mo at different voltages (Menke) PRINCIPLE Deceleration of an incident high energy electron beam by atomic electrons of the sample leads to emission of a band of radiations of broad wavelength termed continuum or white or polychromatic radiation or ‘bremsstrahlung’ (German for breaking radiation) (figure 2). For a sample comprising of multiple elements, white radiation leads to excitation of characteristic lines enabling identification of the constituent elements (Jenkins, 1999). X-ray beam with energy (E) incident on an element with binding energy (?) of the atomic electrons, such that E > ? might lead to emission of electrons from its orbital position. This phenomenon is known as photoelectric effect. Kinetic energy of the emitted electron = E-? The photoelectric effect results in formation of a characteristic peak when the hole in the inner shell is filled by a higher energy electron from the outer shell (figure 3). Figure 3: Schematic Representation of an X-ray Fluorescence Process (K, n=1; L, n=2; M, n=3) (Menke) However, each incident X-ray beam does not lead to single transition, but since atoms comprise of multiple orbitals, multiple transitions are possible. Each of these transitions result in a number of XRF peaks in the spectrum and are characteristic of the sample element (figure 4). Contrary to this some holes are filled by an internal rearrangement process (Auger effect) and therefore, do not result in characteristic spectrum. Fluorescent Yield = Number of holes resulting in Characteristic photon emission/ Total Number of holes For elements with low atomic number the fluorescent yie ld is very small. Moreover, fluorescent yield for L transitions is lesser than that for K transitions and that for M is even lesser. Selection rules for normal lines in spectral diagram require the principal quantum number (n) to change at least

Evaluating Coca Colas understanding of its Consumers Behaviour

Evaluating Coca Colas understanding of its Consumers Behaviour 1.0 Introduction A consumer is a person who spots a need or desire, and then looks for the best way to satisfy his or her need either by purchase or acquisition (Solomon et al, 2010). Consumer behaviour as defined by Solomon et al (2006) is the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs or desires. Customer retention is vital these days and organisations are looking for the best way to please and satisfy the interest of their consumers. According to Fill (2009), the understanding of the buyers behaviour makes marketing strategies and plan come out successful. The Coca-Cola Company is soft drink industry that has been able to build its brand loyalty with its consumers over its years of operation, despite the highly competitive market (Euromonitor, 2010). But this success would not have been realistic without understanding who the consumer is, what the consumer needs and how the consumer behaves. The Econo mic recession was a trying time for companies which led to the closures of some and loss for majority, the soft drink industry is not an exception and Coca- cola which falls under the soft drink industry will be analysed on how effective the management of their consumers was to in ensuring their survival in the recession. 1.1 A brief summary of The Coca- Cola operations The Coca-Cola Company (TCCC) is the largest manufacturer, distributor and marketer of non alcoholic beverage, concentrates and syrups in the world. Coca-cola has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, which are now sold in more than 200 countries in the world. (Coca-cola, 2010). Coca- cola first got to Britain in the year 1900, after Charles Candler brought a jug of syrup along on a visit to England. Soon after, in the early 1920s, it went on sale at the London Coliseum and in Selfridges. Since then coca-cola Britain has come up with innovative soft drinks namely: Coca-cola; Diet Coke; Coca-cola zero; Sprite; Sprite zero; Fanta;Fanta Zero; 5 Alive; Schweppes; Schweppes zero; Powerade; Powerade zero; Kia ora; Kia ora(no added sugar); Dr. Pepper; Dr. Pepper zero; Lilt; Lilt Zero; Oasis; Oasis extra light; Glaceau vitamin water and Relentless. (Coca-cola, 2010) With about 4,650 employees, Coca-cola GB claims to have sold 228million cases in 2008. Pic. 1.1 The Coca-Cola Company Great Britain brands Available on this link- http://www.coca-cola.co.uk/brands/ 1.2 An overview of the soft drink industry in Great Britain Mintel (2010) stated that close to one-quarter of companies in the UK soft drinks market is growing at more than 10% per year. Some of the main players in the UK soft drink industry include Coca-cola, Pepsi cola UK, Tropical UK, Nestle UK etc to mention but a few. The British Soft Drinks Associations 2010 UK Soft Drinks Report found that the overall market grew by 1.7% in 2009, with total consumption reaching 14,140 million litres, at a retail value of  £13.224 billion (Mintel, 2010). The British Soft Drinks Assocaition (2010) stated that it was encouraging to see that the soft drinks market was holding up during the economic downturn. According to M intel (2010), for the second year running, Coca-cola topped interbrands best global brands table, placing it above its competitors in the soft drink industry. The coca-cola company has continued to focus on expanding its business through taking tactical places in niche soft drinks producers, by purchasing a stake in UK smoothie produce r, Innocent Drinks (Euromonitor, 2010). 1.3 The recession in United Kingdom Recessions occur during the down or contraction phase of the business cycle. The term business cycle refers to the familiar ups and downs of economic activity. (Pearce and Michael 2006). Furthermore, Pearce and Micheal (2006) opined that recessions cause significant declines in resources available to the firm because customers spend less, lenders lend less, and competitive rivalry increases. Initially, the behaviour of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Industrial and business customers may become disloyal, demand renegotiated contract terms, and alter purchase patterns. Also by Pride and Ferrell (1995), recession is a stage in the business cycle during which unemployment rises and total buying power declines, stifling both consumers and business peopless propensity to spend. The UK economy was growing faster than the average for the Euro zone throughout most of this decade. However, an abrupt slowdown began in 2008 and the economy entered a recession in the third quarter. According to Euromonitor (2010), real gross domestic profit fell by 4.9% in 2009, making this the UKs longest post-war recession. The UK has been harder hit than many countries because of its large financial sector. The fiscal position has deteriorated over the past several years. The deficit was pushed even higher as a result of the bailout of large banks. The number of unemployed also rose by 50% during the recession with 800,000 jobs being lost (Euromonitor, 2010). The recession led to business closures, job losses and a lack of employment opportunities in the UK (Athey, 2009). This first global recession in the new era of globalization, started in the US, spread to Europe, and eventually became global; its the worst economic crisis since the great depression. (Stiglitz and Joseph, 2 009). 1.4 The Coca-Cola Company and the recession TCCCs gross profit margin decreased to 64.2 percent in 2009 from 64.4 percent in 2008, primarily due to foreign currency fluctuations, adverse geographic mix as a result of expansion in their up and coming markets, current focus to steer better reasonable initiatives across different major markets and unfavourable channel and marketing mix in some certain markets. (Coca-Cola, 2010). Even though there was a slight decrease (0.2%) in their profit margin compared to the previous year, TCCC arguably performed well despite the economic downturn. The unit case volume in TCCC is one of the measures of the fundamental strength of the company because it helps to measure progress at their consumer level. In Europe, the sales volume of year ended 2009 versus year ended 2008 shows that the unit case volume in Europe decreased 1 percent, caused mainly by the ongoing hard macroeconomic situations in most part of Europe. These hard macroeconomic conditions influenced major markets and caused a decline in the unit case volume of 8 percent in South and Eastern Europe, 4 percent in Iberia and 2 percent in Germany. The volume declines in these markets were partially made up for by 6 percent unit case volume growth in France and 4 percent growth in Great Britain.(Coca-cola, 2010). Table 1.1- Financial result of The Coca-Cola Company Year Ended December 31, 2009 2008 2007 2006 2005 (In millions except per share data) SUMMARY OF OPERATIONS Net operating revenues $ 30,990 $ 31,944 $ 28,857 $ 24,088 $ 23,104 Net income attributable to shareholders 6,824 5,807 5, 981 5, 080 5, 872 GROSS PROFIT 19,902 20,570 18,451 GROSS PROFIT MARGIN 64.2% 64.4% 63.9% PER SHARE DATA Basic net income $ 2.95 $ 2.51 $ 2.59 $ 2.16 $ 2.04 Diluted net income 2.93 2.49 2.57 2.16 2.04 Cash dividends 1.64 1.52 1.36 1.24 1.12 BALANCE SHEET DATA Total assets $ 48,671 $ 40,519 $ 43,269 $ 29,963 $ 29,427 Long-term debt 5,059 2,781 3,277 1,314 1,154 1.5 Scope of Study The interest of this study lies mainly with The Coca-cola Company, focusing on Coca-cola Great Britain as the scope of study. This study also examines the level at which the recession affected the sales in coca-cola and the consumers attitude towards the purchase of coca-cola. CHAPTER TWO 2.0 Key Consumer Behaviour Aspects According to British Soft Drinks Association, (2010), Consumers are loyal to the drinks they know and trust but remain open to innovative products and brand extensions which meet their ever-evolving needs. The industrys ability to provide the public with a wide range of enjoyable and affordable drinks will ensure it remains resilient despite the tough economic climate. Three key consumer aspects have been carefully selected from Jiang (2010) as explained in the Consumer Behaviour Lectures; the following aspect of the consumer behaviour may have influenced the continuous purchase of coca-cola products despite the economic downturn- the buying process, Attitude formation and Motivation. 2.1 The Buying process A buying decision making process is the selection of an option from two or more alternative choices (Jiang, 2010). Coca-colas consumers can be explained in Consumer as a Problem Solver (Habitual Decision Maker). A habitual decision maker makes choices that are characterised by an impulse made with little effort and without conscious control (Solomon et al, 2006). Coca-colas brands are low involvement products and so require little information search. Most decisions made by people who consume coca-cola are with little or no conscious effort. Coca-cola consumers purchase Coke for example based on a habit that has been formed over time. Also the Evaluation of alternatives can be used to explain the brands resistance to the recession, much of the consumers effort that goes into a purchase decision develops at the stage in which a choice must be made from the accessible alternatives (Solomon et al, 2006). In many cases, there are a number of alternatives (such as water, soft drink or alcohol) a consumer could consider in satisfying a biogenic need, i.e. to conquer thirst. A consumer that has formed a habit overtime to purchase diet Coke for example will always have in mind a diet coke whenever hes thirsty. Branding can also be an influence on the evaluation of alternatives. In a survey of Global Brands, Inter Brand and Business Week identified the significance for companies to create communities around their products and services, which gives the customers the opportunity to feel as if they own the brand (Solomon et al, 2006). Fill (2009) also supported that as a brand becomes established with a buyer, so the psycholo gical benefits of ownership are preferred to competing offerings, and a form of relationship emerges Coke is not only seen as a drink by its consumers, but seen in the light of its heritage and relationship with them( Payne,2007). Brands also create impressions and strong feelings so much that when people see the coke bottle with its red label, and the content, people suddenly feel thirsty and the need to have a drink (Riesenbeck and Perrey, 2007) According to Mintel, (2010), the Interbrand ranked Coca-cola as the number one global brand in the year 2009 and 2010 respectively. Brands can influence a consumers choice in a decision making process, in a study conducted, 51percent of consumers preferred Pepsi over Coke , while in an open test, only 23percent preferred Pepsi over coke(Jenkinson, 1995). In my opinion, Coca-cola consumers have developed a relationship with the brand, which makes them to choose coca-colas brands amongst all other alternatives even in a recession. The econom ic downturn did not affect consumers choices, habits did not change despite the recession; coca-cola consumers did not change their product preferences because a habit has been formed over time. Table 2.1 Buying Decision making process Evaluations After purchase behaviour/feeling Involvement Information search Need recognition Need Purchase Decision Identity Alternatives Source- (Jiang, 2010) 2.2 Attitude Formation and change Attitude is a persons learned predisposition, tendency to respond to an object in a consistently favourable or unfavourable way (Allport, 1935) as cited by (Jiang, 2010). An attitude formed, lasts over a period of time, an attitude towards what a person eats or drink or developing an attitude towards different brands (such as drinking diet Coke rather than drinking diet Pepsi) or also having an attitude towards a general consumption pattern(such as eating twice to eating once in a day) (Solomon et al, 2006). The Utilitarian Function which is related to the basic principles of reward and punishment will be used to explain why TCCC was not entirely affected by recession. Attitudes are formed based on the presumed product qualities (either pleasure or pain) (Solomon et al, 2006). Attitudes influence a consumers decision making and the goal of a marketer is always to create a positive attitude towards a product or change existing attitudes (Fill, 2009). In a recent research conducted by TCCC to evaluate consumers attitudes towards its brands, it revealed that coca-cola is the brand most associated with happiness (Coca-cola, 2010). The result of the survey revealed that over a half of the people that participated in the research said its the taste that makes them smile others said sharing a bottle of coca-cola with family and friends can provide an opportunity to spend time together (Coca-cola, 2010). Coca-cola consumers have developed an attitude overtime, so the recession would not change their product preference but might just alter their consumption pattern (such as reducing the intake of one three bottles per day to two bottles per day). The theme of the TCCC also stresses straight forward benefits (Coca-cola.Open Happiness). TCCC develops strategies to penetrate their consumers lifestyle to pass a message. In order to promote Coca-Cola Zero (one of Coca-Colas brands),TCCC partnered with the Twentieth Century Fox and director Ja mes Camerons for his epic-adventure and blockbuster film Avatar. This promotional strategy helped to form an attitude towards Coca-Cola Zero and raise its awareness. They also use promotional activities and sponsorship of events such as the Olympic Torch Relay in 11 countries, and the Vancouver 2010 Olympic Winter Games(Coca-Cola 2010) and also Attitudes towards coca-cola could also be formed by the yearly coca-cola adverts, as supported by Pearce and Micheal (2006) aggressive marketing campaigns may be more effective during recessions, as competitors feeling the pinch might attempt to forestall losses by reducing their advertising. During the recession, TCCC, engaged in massive paid advertising to reinforce their brands in the minds of the consumers. Also towards the end of each year, coca-cola does an advert, using the Christmas theme to convey its message to its viewers. The viewers feelings about the context in which an advertisement appears can also influence brand attitudes (Solomon et al, 2006). Liking this Christmas themed adverts would naturally link us to Attitude Formation (three hierarchies of effects), Affect, Behaviour and Beliefs. Affect (like the brand), behaviour (buy the brand), belief (feel satisfied with the brand) or belief (create awareness of the brand), behaviour (buy the brand), affect (like the bra nd) or belief (create awareness of the brand), affect (like the brand), behaviour (buy the brand). Attitude formed over time influences a consumers purchase behaviour, in spite of the recession, it can be argued that the attitude of the coca-colas consumers did not change, and there was a continual process in consumers purchase pattern. Coca-cola was not so affected by the recession because of the consumers attitudes towards their products Table 2.2 Three Hierarchies of Effects Attitudes based on cognitive information processing Affect Attitudes based on behavioural learning processes Behaviour Behaviour Behaviour Beliefs vvv Beliefs vvv Beliefs vvv Attitudes based on hedonic consumption Affect Affect Source- (Jiang, 2010) 2.3 Motivation Motivation is the driving force within individuals that impels them to action, this driving force is produced by a state of tension which exists as the result of an unfilled need (Jaing 2010). Every action is done for a reason. Motivation refers to the process that cause people to behave as they do, motivation occurs when a need (Utilitarian-consumers practical benefits or Hedonic-consumers emotional benefits) is aroused that the consumers wishes to satisfy. The desired end- state is the consumers goal. The degree of arousal is called a drive (Solomon et al, 2006). The purpose of purchasing a drink would be to satisfy a biogenic need, i.e. to conquer thirst. For a consumer to now choose a diet coke because hes thirsty is called psychogenic. Coca-cola motivates its consumers through its themed message (Open Happiness), and this can be explained in the hedonic needs (Consumers emotional benefits) The survey TCCC conducted for their consumers shows that the taste of coca-cola makes them happy. What motivates a consumer might be different compared to the other consumer. A regular coke consumer willing to reduce his sugar consumption will be happy to switch to coke zero which has no sugar and less calories. Also viewing it from the Consumer involvement angle, TCCC also motivates its consumers by connecting with millions of them every day through their brands Facebook pages, Twitter and influential blogs, creating a dialogue that allows TCCC to build their brand assets and strengthen their consumer relationships. Solomon, (2006) defines involvement as a persons perceived relevance of the object based on his/her inherent needs, values, and interests. Through this Fans page on facebook, consumers can access their advertisements, Coca-Cola applications and downloads, and get live updates from the Company. Also TCCC involves their consumers through the Coca-Cola Freestyle, this makes the consumers beverage innovators by giving them choices and variety to make more than 1 00 different branded beverages at the touch of a button, this provides fun, and a relationship that connects the company with its consumers. (Coca-cola, 2010). TCCC motivates their consumers by associating with things that will be of interest to the consumers, for example; on their website is a calculator used for checking amount of calories and quantity of drinks consumed every week so as to help consumers monitor their calorie intake in having a healthy diet and lifestyle. This can help motivate a consumer to purchase TCCCs product because they have shown the consumer the consumer that in as much as they want to make profit, they also care about them and their health. The recession did not really affect TCCCs sales because of the motivation TCCC tries to create and the relationship they have been able to build overtime with their consumers. CONCLUSION 3.1 Conclusion Understanding consumers behaviour is key to having a successful company; marketers need to deepen their research on their consumers because the consumers are becoming aware of the important role they play in their consumption pattern. Competitors are always also looking for tactics to grow and influence new consumers, and any organisation that does not meet up with consumers expectations would be losing a consumer. Companies should look for ways to retain their current customers and also focus on getting new ones attracting new customers should be a priority in a recession (Pearce and Michael 2006). Organisations should actively engage their customers more than before.

Art History: Abstract Art vs Pop Art Essay

There have been different art forms that have come and gone over the course of time. Some of the most intriguing art forms in my mind come from the 20th century. Out of all of these 20th century art forms, geometric abstract art and pop art are my favorite. These two art movements came close to each other in reference to time period. Geometric abstract art originated in the 7th century but became a dominant movement in 1937. Pop art emerged in the 1950s. These two art forms were similar in ways but they had different moods of expression. We will take a closer look at each one of these forms of art. Geometric abstraction form uses lines, squares, triangles and circles painted with primary or secondary colors or are sculpted in steel or aluminum. As mentioned, the focus of geometric abstraction began in New York after the outbreak of World War II where the tradition was continued by the American Abstract Artists group formed in 1937. The War had a great impact on the economy that was struggling to recover. War is always something that has effects on families and friends that have the daily threat of losing loved ones to injuries or even death. Being that art is a mighty way to express one self, geometric abstraction became popular throughout this time in history. The economic recovery after the war was positive and geometric abstract art had a strong impact on the society at that time. This art form has continued and is still seen various places in today’s society. One of the most famous geometric abstract srtists was Kazimir Malevich. Malevich is famous for his painting The Black Spuare. He was known for expressing himself in a spiritual way through his work. Music was one of his main ways to express himself but geometric abstraction was Malevich’s way of expressing â€Å"pure feeling. † This â€Å"pure feeling† is expressed in his work, The Black Square. This square was simply represented many things. It represented feeling, God, a void, and an icon. It is amazing how one great artist can use a simple square that represented so many things. This form of art has passed down to our generation what it means to express yourself through art. The Pop Art period came immediately after the Geometric abstraction period. This form of art originated in Britain way back in the mid 1950’s. Sometime from the late 1950’s, through the 1960’s it made its way into America and flourished throughout the 1970’s. This art was known as â€Å"fun† art because of the sense of humor portrayed in the art. This art period marked the end of modernism and was at the beginning of the postmodern era. â€Å"With respect to pop art, an artist would select required material fro, its source, isolate the entities that it is composed of and combine them with others extracted in a similar manner for consideration (pop art). † The social conditions that may have contributed to this style included the need by the artists to cut out identities and niches, â€Å"due to the academic orientation that was taking shape (pop art). † The term â€Å"pop art† began with artist Lawrence Aalloway. Lawrence was and English art critic that used this term to break away from the dominance of abstract art. The main point of pop art as a whole was to bring art back into the daily life of Americans. One of the most famous Pop Art artist is Andy Warhol. Andy was one of the first artist to use â€Å"repetition for allowing an iconic image to lose all value (pop art). †Andy’s most famous works of art is the Campbell’s soup cans. This started in 1962. Campbell’s soup can labels are very popular even in todays society. We see them on a regular basis in everyday life. Because it is so common, it has had a huge impact on advertisement for the Campbell’s soup company. Pop art began to be a great form of advertisement for many companies. This is one of the biggest impacts that pop art has on today’s society and art world. Little did Andy Warhol know, but his design would still be dominant and popular in 2012. These two art forms can be compared by looking at what the artist were trying to convey. Artists from both forms use their art to express some kind of emotion. They do this by using vibrant and neon colors. There are also the same in that they are both paintings. The main thing that these two art periods have in common is the fact that they occurred around the World War II days. The main difference is that pop art depicts things as opposed to abstract art that has no subject. For example, abstract art uses big canvases and applies paint rapidly for expression as opposed to pop art which brings things of everyday life into art. It does this by using comics, television, and magazines. Pop artist found abstract expressionism to pretentious and intense. Abstract art is mainly based on emotion due to the horror of World War II and the conditions of the times. Pop art brought an era of excitement and enthusiasm through the tough times. It did this through fun forms of logos and advertisement. Pop art relates to abstract art by the idea of emotion being expressed through art, as well as they are both painting eras. For example, the two works of art mentioned earlier, The Black Square and the Campbell’s Soup logo are not drawings or sketching, but rather paintings. These two art forms can be compared by looking at what the artist were trying to convey. Artists from both forms use their art to express some kind of emotion. They do this by using vibrant and neon colors. Abstract artist would pick up paint brushes and began to throw out some designs in form of expression. Pop artists would attempt to express a fun and entertaining vibe through their work. They can also be compared with the fact that they both are paintings and come from the same overall time period. Pop art had a major impact on the art world. Pop art impacted music as pop music began in the 1950’s and 60’s. Pop art was used in the designs for the music covers of music artists such as Elvis Presley and the Beatles. Movie stars such as Marilyn Monroe were also conveyed through pop art. Famous pop artist Andy Warhol developed the concept of silkscreen printing which is used for mass production. Pop art was one of the biggest eras that renovated the art world by giving people and avenue for advertisement that is still used today such as the Campbell’s soup can labels. It was also an avenue for comic books and fashion. All of these things are still found in today’s art world.